• Superiority of Quality

• Superiority In Market Share

• Superiority in Veriety

• Increase of presence In International markets

Among the priorities and Strategies of the Drink Industrial Group and ZamZam Group, is the superiority in quality
To have an exact control of the production process and quality of the products produced in any of the plants ( gaseous drinks, matte, and churned yogurt drink ) a quality control lab has been established on the production line of each single plant and different physical and chemical tests are carried out according to international standards and the standards declared by ministry of Health. The quality of prime materials are tested during different phases through the production process and final control is made on the finished product. All the operations having a role in the quality of products , including testament houses, softeners, bottle – washing systems, Co2 producing plant etc are controlled according to related standards and the soundness of operations is ensnared .
To have a control over the introduction of foraying objects, all bottled drinks are monitored by electronic tubes. It should be noted that currently a majority of the companies in ZamZam Group are holding ISO 9002, HACCP , ISO14001 Certificates.

-Research on local and international markets
-Access to new markets
-Development of activities in the existing markets .
-Increasing the production capacity
-Improvement & development of sale and marketing systems.
-Development of international markets for export of products .
-Using most advanced and updated technology.
All the above – said factors have provided for the successful presence of ZamZam Group in all markets over the country.

The broad geographic scope of distribution and a common taste from one hand and the export of products to Persian Gulf countries from the other hand have provided for ZamZam Group’s adoption of a strategy for offering a variety of products. This strategy has caused the development and retention of market share.

ZamZam  Group intends to  increase  its presence in   international  markets using   its  scientific and research   potentials  and integration   of intentional parameters  including  innovation  of  a  variety of formulations in accordance with the tastes of end – users . It intends to continue  licensed production   in other countries through the  filling companies granted its  license.